mission
Invent new ways to play and make games through AI innovation.
the problem
Budgets keep growing, so studios make more of what already sold.
our answer
We prototype small, test with players, and only spend on what they prove.
why now
AI is already making hits.
#1
most-subscribed channel on Twitch: Neuro-sama, an AI streamer made by one developer
against the power law
VC needs every bet to be a unicorn. We build many profitable games and tools, and grow the winners.
with AI
52% of developers say AI hurts games, yet 36% use it. The value to players and developers is obvious, so we build it into play, openly.
against the crowd
In 1992, with comics full of clean-cut heroes, Todd McFarlane made a hero from Hell: Spawn. Then everyone followed.
Spawn #1, Image Comics, 1992
Use AI to create play that wasn’t possible before: new things to do, feel and master.
Use AI to change how games are made, so small teams build more, faster and more boldly.
Radical experiments that change how games are built and played.
team
A small, permanent senior team
prototypes
Several contractors for prototypes
games
Genre, platform and audience agnostic. Best ideas win; PC hits go to console
funding
Open to any funding mechanism
spinouts
A project spins out, alone or as a joint venture, only when it lands a big funding or publishing partner, or earns good revenue
revenue
Direct revenue from projects we keep, plus licensing our tech and game innovations
for the player
Something players can’t get today, with real commercial value.
for AI
A new approach that improves play or what developers can do.
for the player
we build here
for AI
Find new fun fast and cheap, with AI in the making and in the play.
1 week
A familiar genre plus one new mechanic
Agents scan Steam data for the gap
2 to 4 weeks
The smallest playable version
Coding agents let a few people build it
weekly, then public
Real players early, then a public demo
Self-play bots play it thousands of times
at every gate
Numbers set first. Most ideas stop here
Automated checks, not AI opinions
Self-play is now cheap. An RTS bot for Generals.io taught itself to #1 on the public 1v1 ladder in 4 days, on 4 GPUs. arXiv, June 2026
lab projects
COPPER
Fight scene: the game
An automatic, dynamic “I know kung fu” fight-animation system. It makes third-person action easier to play, while combos and fights stay fully dynamic with enemies, the environment and objects.
pitch
prototype
demo
live
Latchkey
Summer vacation: the game
A simple third-person suburban cozy game: the test bed for radical experiments with Unity + MCP and custom tech-stack automation.
pitch
prototype
demo
live
MOB MACHINE
A community-driven, AI-run studio and its games
A game studio run and grown entirely by self-recursive learning agent swarms, with community-funded games. It only runs when funded.
pitch
prototype
demo
live
early partner
Stormed Games
Classic competitive archetypes for mobile, with human-like AI players
Concept shown: Thumb War, an RTS built from the ground up for mobile, against competitive AI agents that learn from their own matches and from human play.
pitch
prototype
demo
live
experience
20+ years in games
founder
3× founder, $8M+ in venture funding raised, teams of 150+ managed
EA
Lead Designer. Created EA Playground
TreasureHunt
Shipped Trolls Pop, a Google Play Award winner, on DreamWorks and Universal IP
Mirage Interactive
Published Meta Apes
the ask
Seeking our first investors, partners and team members.
Backing for the lab, through any funding mechanism.
Publishers, platforms and studios to co-develop a project or take one into a joint venture.
Senior people for the permanent team, specialists for prototypes.
Toronto
