mission
Invent new ways to play and make games through AI innovation.
the problem
Budgets keep growing, so studios make more of what already sold.
our answer
We prototype small, test with players, and only spend on what they prove.
why now
AI is already making hits.
#1
most-subscribed channel on Twitch: Neuro-sama, an AI streamer made by one developer
against the power law
VC needs every bet to be a unicorn. We build many profitable games and tools, and grow the winners.
with AI
52% of developers say AI hurts games, yet 36% use it. The value to players and developers is obvious, so we build it into play, openly.
against the crowd
In 1992, with comics full of clean-cut heroes, Todd McFarlane made a hero from Hell: Spawn. Then everyone followed.
Spawn #1, Image Comics, 1992
Use AI to create play that wasn’t possible before: new things to do, feel and master.
Use AI to change how games are made, so small teams build more, faster and more boldly.
Radical experiments that change how games are built and played.
team
A small, permanent senior team
prototypes
Several contractors for prototypes
games
Genre, platform and audience agnostic. Best ideas win; PC hits go to console
funding
Open to any funding mechanism
spinouts
A project spins out, alone or as a joint venture, only when it lands a big funding or publishing partner, or earns good revenue
revenue
Direct revenue from projects we keep, plus licensing our tech and game innovations
for the player
Something players can’t get today, with real commercial value.
for AI
A new approach that improves play or what developers can do.
for the player
we build here
for AI
Find new fun fast and cheap, with AI in the making and in the play.
1 week
A familiar genre plus one new mechanic
Agents scan Steam data for the gap
2 to 4 weeks
The smallest playable version
Coding agents let a few people build it
weekly, then public
Real players early, then a public demo
Self-play bots play it thousands of times
at every gate
Numbers set first. Most ideas stop here
Automated checks, not AI opinions
Self-play is now cheap. An RTS bot for Generals.io taught itself to #1 on the public 1v1 ladder in 4 days, on 4 GPUs. arXiv, June 2026
Seven projects. These three first; the rest are below and on the projects page.
lab projects
MOB MACHINE
A community-driven, AI-run studio and its games
A game studio run and grown entirely by self-recursive learning agent swarms, with community-funded games. It only runs when funded.
pitch
prototype
demo
live
funerator
TikTok for making and playing trending AI-generated games
Swipe through games made with AI from what’s trending, play them right in the feed, and make your own from a prompt.
pitch
prototype
demo
live
BLOODHOUNDS
An FBI detective game built on real psychology and criminal law
Agents generate each case, the suspects and every conversation. You question suspects by voice, work your leads and build the case.
pitch
prototype
demo
live
the hub, called Breach
A public home for play in Toronto.
Toronto’s hubs serve business and science. We add the consumer, entertainment and interactive layer, where people and AI make games together.
28%
of game developers laid off in two years. We pay residents to make their own games.
14.5%
of young people in Toronto who want work can’t find it. We give them paid first jobs.
Events first, a small studio second, a flagship only once it pays for itself.
now to mid 2027
Monthly play nights in partner venues and a residency pilot of three
Next step once three labs sign
mid 2027 to 2028
5,000 sq ft in Toronto, five paid residents a year, EU pop-ups
Next step after four quarters of break-even
2029 on
A public floor in Toronto and a base in the EU, joined online by Mob Machine
Judged on jobs, paid placements and free public visits
Grants stay under a third of the budget. Partner labs, memberships, playtests and tickets pay the rest. People are paid and credited, data is opt-in, and residents keep their IP.
experience
20+ years in games
founder
3× founder, $8M+ in venture funding raised, teams of 150+ managed
EA
Lead Designer. Created EA Playground
TreasureHunt
Shipped Trolls Pop, a Google Play Award winner, on DreamWorks and Universal IP
Mirage Interactive
Published Meta Apes
the ask
Seeking our first investors, partners and team members.
Backing for the lab, through any funding mechanism.
Publishers, platforms and studios to co-develop a project or take one into a joint venture.
Senior people for the permanent team, specialists for prototypes.
Toronto
