Every indie dev is their own publisher now.

The publisher used to do this part.

I spent years on the other side of this. A studio would finish a good game and then discover that the store page, the press list, the beat plan and the launch calendar were a second job nobody on the team had ever done. Publishers used to absorb that work. Most indie teams now do not have one.

Publitz is the copilot for that job — not a marketing generator, a working surface for the specific sequence of things a PC launch requires.

It is the smallest complete version of how I work now: one person, agent-assisted, from idea to a product other studios pay to use. No team, no runway, no permission.

It is also the place I keep testing what a one-person software company can actually carry — which is most of what informs how I advise founders about headcount.